Suggs celebrates nearly 40 years at helm of The American
When Donald M. Suggs joined the publisher team of The St. Louis American , Michael Jordan had yet to play one game in the NBA, the CD player had ju...
When Donald M. Suggs joined the publisher team of The St. Louis American , Michael Jordan had yet to play one game in the NBA, the CD player had just came out, and gasoline cost less than $1 a gallon. When he became publisher/owner of The American in 1984, one of his very first moves was to make the newspaper free of charge to be able to reach as many readers as possible. This increased access to The American' s readers and increased reach for advertisers created a new value proposition for its readership and advertisers.